Learning from the best about how to sell authentically and build a business

Sales is the lifeblood of every business and yet it poses a challenge to many. A lot of people feel uncomfortable selling their products and services and often it means that what they can offer never gets fully aired or seen. As more and more people start their own businesses and as the recession affects the willingness to buy, this programme looks at what it means to sell authentically and how we can learn from the best in the field in order to make sales and allow a business to grow. We have all been on the end of sharp sales and know how off-putting it can be. This course takes a different approach and looks at how you can genuinely match the needs of your clients with the products and services you offer. We visit all stages of the selling process to identify the aspects you are most at ease with and the ones you find most difficult. This programme provides you with the opportunity to work on two live products or services that you are seeking to sell so that you can gain maximum benefit from your investment in the course.

Course content

• What selling is and what authentic selling is
• The purchasing decision
• Risk factors at play and how these can be overcome
• Major obstacles to buying
• New model of selling
• You as the salesperson
• The mindset of successful and authentic salespople
• Nine critical factors for selling
• Motivating people to buy
• Why businesses buy
• Selling against the competition
• Sharpening up
• Anticipating and handling objections
• Buying signals
• Seven techniques for closing
• Conversational selling

How does it work?

This programme is a combination of training, group exercises and practice and preparation for selling.

Who is it for?

• New business owners
• People who are uncomfortable with sales but need to grow a business
• Experts in organisations whose role now includes sales
• Anyone wishing to increase their expertise in selling

Next public course

Tuesday, 10th July 2012—Wednesday, 11th July 2012

Standard Price

£600.00

Book now

Tuesday, 20th November 2012—Wednesday, 21st November 2012

Standard Price

£600.00

Book now

Prices advertised are inclusive of VAT. Secure payments are handled by paypal. You can pay through a paypal account or with a credit or debit card. If you prefer to pay by direct banking, or need any assistance in the payment process, please contact us.